Role: Videographer, Editor, Producer

Problem: The student body was not aware of Create Fest; a shark-tank like competition for student entrepreneurs to win money to launch their businesses.

Insight: Students are on social media every day, therefore, marketing needs to go to where the target audience is already.

Solution: I developed content that would be interesting and engaging on Instagram, a platform many students are on often. I focused on content that followed trends, used trending audio, and would be fun to watch for students.

Outcome: We saw a larger crowd attend Create Fest and also raised awareness of the event for future years.